The Diamond Method.

Clarity and real value for your property brand.

Our proprietary Diamond Method™ is designed specifically to help property agents, investors, developers, architects, and place-makers understand, define, and communicate a place brand through a structured and strategic approach.

When you gain clarity on your brand’s essence, you can align your team around an impactful big idea, communicate consistently across projects, and build a brand that stands out in competitive property and place markets.

Ask about it

Understand your brand essence through ourDiamond Method™ Workshop and gain clarity on the fundamentals.

Creative joy.
Grounded realism.

Meticulous.In-depth.

Through meticulous analysis and in-depth discussions with key stakeholders via an interactive brand workshop, the Diamond Method™ provides clarity on the foundational elements that set your property or place brand apart. Our approach ensures that your brand reflects the unique story of your development or location, articulated with precision across every touchpoint:

Define the Ideas and Narratives that Shape Your Property and Place Brand.

With years of experience delivering brand strategy for property clients, from boutique developments to large-scale commercial sites, we tailor each project to your people, industry, and audience. The Diamond Method™ brings together insight, creativity, and clarity to strengthen your brand, helping it cut through in a crystal clear way to become  a memorable and trusted name in the property sector.

Getting under the skin of your brand is an essential start to the strategic and creative process. Brand strategy and articulation gives you the clarity you need for effective, consistent and commercially effective comms. And most of our customers find the process cathartic and often emotional too.

Jonny Kermode  |  Director

Meet the family

Beck McPherson

Senior Designer

David Thomson

Senior Designer

Cat Anderson

Web Designer

Sara Kermode

Director

Jonny Kermode

Director